Difficulty: Time:
What is Stakeholder Engagement ?
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What is Stakeholder Engagement used for?
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How do you use it in practice?
Levels of Engagement:
Remaining Passive: When there is no active communication. Methods of engagement:
- Letters
- Media
- Websites
- Stakeholder concern expressed through protest
Monitor: When there is a one-way communication (stakeholders to organization). Methods:
- Media and internet tracking
- Second-hand reports from other stakeholders, possibly via targeted interviews
Advocate: When there is a one-way communication (organization to stakeholders). Methods of engagement:
- Pressure on regulatory bodies
- Other advocacy efforts through social media
- Lobbying efforts
Inform: One way communication from organization to stakeholders, but when there isn’t an invitation to reply. Methods:
- Bulletins and letters
- Brochures
- Reports and websites
- Speeches, conference and public presentations
Transact: When there is limited two-way engagement. The setting and monitoring of performance is according to terms of a contract. Methods of engagement:
- Public Partnerships
- Private Partnerships
- Private Finance Initiatives
- Grant-making
- Cause-related marketing
Consult: Where there is limited two way communication, but when the organisation askes questions and stakeholders answer. Methods:
- Surveys
- Focus Groups
- Public meetings
- Workshops
- Meetings with selected stakeholders
Negotiate: When there is limited two-way engagement to discuss a specific issue or range of issues with the objective of reaching some sort of consensus. Methods of engagement:
- Collective bargaining with workers through their trade unions
Involve: When there is two-way or multi-way engagement in order for all parties to learn but the stakeholders and organization act independently.
- Multi-stakeholder forums
- Advisory Panels
- Consensus building processes
- Participatory decision-making processes
- Focus Groups
- Online engagement tools
Collaborate: Is when theres two-way or multi-way engagement for joint learning, decision making and action or implementation. Methods:
- Joint Projects
- Joint Ventures
- Partnerships
- Multi-Stakeholder initiatives
- Online collaborative platforms
Empower: Is a new form of accountability. It is when decisions are being delegated to stakeholders and the stakeholders then play a role in shaping the organizational agendas.
- Integration of stakeholders into governance, strategy and operations of the organization
Tips and Tricks (What to do and dont do)
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Example at a real use case
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